Whereas brands used to hire agencies to develop 30-second spots for TV and print planned months in advance, brands are now managing customized marketing across diverse platforms and devices to targeted audiences, all in real-time, with a need for integration across all touchpoints.
You became integrated and smarter.
The agencies did not.
The new type of agency.
We work with less infrastructure, breaking silos by working in brand teams unique for each brand and each campaign. Creatives, media specialists, strategists, baristas or a senior. Can you expect what will come out of that team?
Neither can we, it takes us to the unexpected.
This makes us better equipped to develop
and invent what advertising could be.
We believe in the challengers.
Just like large agencies became slow, so did many of the leading brands. Now and then we see challenger brands rocking an industry overnight.
We work in the same manner, where an advertisement can be so much more than a print or a social post, where coffee shops becomes a media choice and a dog becomes the influencer program.
We also start our OWN VENTURES, it takes one to understand one we believe.
Blue oceans are nice when the beach is crowded
We get challenger brands and the obstacles leaders are leaving behind. Larger budgets, chain deals, innovation pace. Did we mention larger budgets?
Why try to squeeze in between them on a crowded beach with less money, it simply doesn’t make sense to us. We like the majestic blue oceans. That being, the vast marketing options with an uncontested competition where we can swim freely.
You're in good company